Credit: Riot Games

The 3rd Annual Esports Survey conducted by Foley & Lardner LLP and The Esports Observer has just been published. Across the months of September and October 2020, 255 executives from the world of esports were asked to respond to a number of questions to provide their opinions on the current situation of esports and what the future holds for the space. Here were the main takeouts.

Investment growth is expected, but not without its challenges


Credit: Wales Co-operative

This week Hollywood pair Ryan Reynolds and Rob McElhenney held a call with the Wrexham Supporters Trust to share their plans for the club if they were to be successful in purchasing the Welsh team. The presentation mentioned a Netflix-style documentary that would track the club’s journey under the guidance of Reynolds and McElhenney. While football documentaries aren’t new, one involving some of Hollywood’s finest would certainly make it different.


This week saw British F1 driver Lando Norris launch his own esports team, Quadrant.

If you have been following the driver in 2020 it is no surprise that this has happened. Lando has been a regular gamer this year, competing in many virtual racers during lockdown 1. These streams, have allowed fans to connect with the young British driver whether that be in his bedroom or on the side of a track, and have resulted in his online presence growing rapidly — his Twitch following has jumped from 185k to 600k and his Insta nearly doubling to 2.3m …


This weekend saw 6,000 fans watch live sport in a stadium in Shanghai, those that attended were among the lucky ones who managed to snag a ticket for the League of Legends World Finals. Tickets sold out in minutes, with nearly 2m registering for the tickets in the first 12hrs. This was the 10th anniversary of League of Legends and over that period Riot Games, owner of the game, has seen its creation rise and rise, notably being named number 12 in SportsPro’s 50 most marketable properties.

This year, like many sports, LoL was drastically altered by the pandemic, but…


This week, I spent a little bit of time looking at the brilliant, young and growing brand that is @gymshark. Below I set out what I discovered about the online retailer and developed what I believe their marketing flywheel could look like.


In a world with little to no live sport, Esports is taking the limelight.

Esports during lockdown is having a moment. Three weeks into the lockdown and the world of sports has truly changed. At long last the IOC came out and postponed the Tokyo Olympics to July, 2021, Wimbledon has been cancelled for the first time since World War Two, the Premier League has pushed back any announcement of when the season may continue and rugby has seen its season decided by the numbers, deciding who goes up and who goes down.

However, a shining light has emerged in…


Jordan — someone who loved to fail

This book, written by Matthew Syed was a present from someone, so I went into reading it with little knowledge of the author or expectation. After completing this book, I can say, I quickly went onto purchase another of Matthew’s book (The Greatest — yet to read). Let’s just say, the book and Matthew, completing transformed my perspective. So I thought, I would write about the learnings I have taken out of this book.


Last week I was lucky enough to meet and chat with professional boxer Charlie Duffield. Charlie, like any boxer, is trying to push himself to see how far he can go in a sport that he loves.

Charlie training in London, July 2019

What became apparent after speaking with Charlie, were the struggles he and his loved ones have faced with mental health and addiction. Charlie talks very openly about the loss of his brother, who died from suicide, a couple of years ago, and shares his own story of when he was at his lowest and considered taking his own life.

One thing I discussed…


Chapter Three: England’s Calling

Happy New Year everyone! Although 2018 has been a fantastic year and I loved being home over Xmas celebrating at my parent’s house in Bath with friends and family, I always get really excited in January because it means the Six Nations is just around the corner!

Me vs Ireland

Nowadays it tends to mean a well earned rest from playing for me but I look back at some extremely special memories of playing in this historic tournament and can’t wait to sit back and watch some of the Saracens’ young guns get their teeth stuck into it.


Chapter Two: Up and running, with a few bumps along the way!

The 2018/19 season is well and truly underway. I think there is a noticeable shift happening in the league and the women’s game is taking off.

All teams have made huge improvements and every game is tough, with the lower teams becoming much more competitive in almost all areas, with a particular mention going to Waterloo who has been steadily going about their business, beating teams up in the breakdown and finishes off some well worked team tries! …

Alexander Preece

Words from me about people I meet and things I read

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